Bahasa Inggris Niaga - Tugas 1

 

To be First Mover in a business, you do not have to have market analysis.

Do you agree or disagree to the statement?

 

I disagree to this statement, instead to be the first mover you have to have strong market analysis.

 

By this way, you will be able to know your overall strength and weakness of your business;

You have to know that your quality products are best among competitors.

You have to know that your pricing strategy is winning against competitor’s pricing strategy.

Your business place located as best place as possible.

Your promotion lead to sales and brand recognition.

 

In addition to the market analysis to gain the first mover, you have to do sustain market analysis in order to survive the market, by doing the following efforts:

The first is by creating a technological edge over competitors. By starting earliest, first movers have more time than later entrants to accumulate and master technical knowledge.

The second way is by preempting later arrivals’ access to scarce assets—for example, a location on a city’s main street, talented employees, or key suppliers.

The third is by building an early base of customers who would find it inconvenient or costly to switch to the offerings of later entrants.